A Study On Awareness Of Internet Banking Services Among Rural Customers (With Special Reference To Salem District)

Authors

  • M.Ganesan, Dr.K.Prabhakar Rajkumar

Abstract

Internet banking provides alternatives for faster delivery of banking services to a wider range of consumers. Internet banking refers to the use of internet as a remote delivery channel for banking services. It means any user with a personal computer and a browser can get connected to his bank website to perform any of the banking functions. As the internet becomes more important for commerce, internet websites will take on a more central role in most companies' business plans. The success of internet banking is determined not only by banks or government support, but also by Customers acceptance of it. Customers are becoming increasingly discerning and have become more involved in their financial decisions. Banks can then use the resulting savings to reduce their loan interest rates or increase their deposit interest rates, attracting new customers without sacrificing earnings.  As they ultimately decide on whether they will use internet banking based on their individual needs. If the service can clearly show the benefits and how they address customers’ needs, then customers are more likely to use internet banking. The goal of this research is to increase our current understanding of the critical awareness internet banking in rural area of Salem District, Tamil Nadu.

Published

2020-11-01

Issue

Section

Articles