A Shift from Brand Loyalty to E Loyalty in Recent Trends : A Conceptual Framework

Abstract

With the fast development of E - business and on-line shopper purchasing patterns, the importance of adding and maintaining client fealty in e-commercial centre’s have obtained more honed concentration in promoting hypothesis and study. This research paper coordinates past analysis within the field of quality or brand devotion to introduce a conceptual system of "e-loyalty" and its basic factors. Suggestions for e-promoting application and subsequent search headings are additionally introduced.