A Study On Marketing Employees Conviction About Digital Marketing

Abstract

Digital Marketing Practices are the trending technological up gradation in today’s marketing world. Marketing Industry is more concerned about the techniques and methods they use for promotion in that way many companies are adapting the new method of marketing to replace their traditional marketing practices respectively. These practices seem to have some benefits when compared with traditional practices. Hence, this study is basically an analysis on opinion of marketing employees of different age group, qualification and industrial experience about the digital marketing practices over traditional methods. The opinion and point of views of variable people who have been engaged themselves in the field of digital marketing. Different kinds of data analysis techniques and methods were used to get an outcome for the study.