Marketing Channel and Structure of the Rubber Raw Materials (RRM)

Authors

  • Zaini Amin, May Shiska Puspitasari, Andry, Nenny Wahyuni, and Verry Yarda Ningsih

Abstract

The objective of this study was to analyze: market structure of the rubber raw material (RRM), effectiveness and efficiency of distribution in the marketing of RRM, and bargain position of rubber farmers. The survey method was used in this study. Respondents were farmers, middlemen, and wholesalers of rubber. The data were analyzed using the Mathematical model for calculating marketing margin, distribution margin, and market share; and herfindahl-Hirchman index model was used to analyze market structure and bargaining position of the farmers. The results showed that the distribution of the market was nor effective or efficient, the market structure tended to oligopsonistic, and the farmers get the lowest share of profits.

Published

2020-10-16

Issue

Section

Articles