Demographic Bonuses in Optimizing the Strategy Management of Village-Owned Enterprises to Realize Superior Products in Rural Areas

Abstract

The purpose of this research is to determine the superior products of Langonsari village and to determine the strategic management of Village-Owned Enterprises in realizing superior products in rural areas by utilizing the role of the demographic bonus in Langonsari Village. This type of research uses descriptive qualitative, the method used in this research is survey, interview to take advantage of potential opportunities that are owned using the Analytical Hierarchy Process and SWOT analysis then used by the demographic bonus. The results of this study which became the superior product in Langonsari village were peci products based on the identification of opportunities and strengths with a score of 2.62 greater than the threats and weaknesses with a score of 2.38. Internal external analysis, showing that BUMDes Langonsari Village is in quadrant V, namely the market penetration strategy and product development. As for the use of the demographic bonus through increasing human resources who have the ability in the field of technology, which is the main concern, must get an adequate portion. Concretely, the role of the demographic bonus in optimizing the strategic management of Village-Owned Enterprises prioritizes improvements in terms of marketing, production, finance and human resources.