The influence of social media and university website marketing on student’s school choice: a study of Vietnamese Universities

Abstract

The evolution of web-based media has had passed in two consecutive manners. To begin with, web-based media have made it feasible for one individual to send a fast message to different groups around the world. Second and possibly a great deal of essential, web-based media made it achievable to decide a two way communication channel between the sender and receiver or just between beneficiaries or "adherents" outside the management of the sender. Online media, consequently, rise above the standard structures when it includes advancing or looking for information from a foundation. We tend to direct an audit of the writing to look out anyway foundations of upper instruction measure contributing social media and university website for enrolling and affirmations capacities, and whether planned students utilize those tools in their school search strategy. Our findings demonstrate that social media and university website use by foundations of top management has a positive impact on school image and the choice of students in Vietnamese universities.