Religious Films and Prosocial Values Based on Explanatory Mixed-Methods

Authors

  • Rosmawati Mohamad Rasit, Salasiah Hanin Hamjah, Muhamad Faisal Ashaari

Abstract

Through watching the act of actors and actresses behaviour in films, the audience often expose    with negative effects by going to the cinema. Nonetheless, the role of observational learning is important in finding a long-term effect of films as it can contribute in shaping positive values among the audience. Therefore, this study is being done to analyse the relationship between watching religious films and prosocial values. The study also examined the prosocial values in a religious film which is parallel with Islamic values. The Social Cognitive Theory through observational learning was used as mediating variable. The study used explanatory mixed-method. There were 1028 respondents chosen randomly through the stratified random sampling technique from the Public Institution in Higher Learning  in Malaysia. Data were collected in stages through cross-sectional survey and qualitative content analysis. In the sequential explanatory two-phase design, the data were analysed using partial correlational test and MANCOVA. By qualitative content analysis method, data was analysed using narrative analysis. The finding shows a relationship between watching of religious films with prosocial values. By MANCOVA analysis,  the research has found that the gender factor indeed had a correlation and difference with prosocial values. The Qualitative content analysis  has also found that Nur Kasih The Movie (2011) succeeded in highlighting prosocial values to the audience. This research showed that observational learning was the mediatory factor which contributed in shaping prosocial values among teenage audience. This finding reinforces the framework of Social Cognitive Theory which linked this theory with studies on the media effects.

 

Published

2020-11-01

Issue

Section

Articles