The Approach for Transforming the Social and Cultural Capital to be Goods and Services for Raising the Foundational Economic in Lower Northeastern Region: Ubon Ratchathani, Sisaket, Yasothon and Amnatcharoen, Thailand

Abstract

This research aimed to study the approach for transforming the Social and Cultural Capital
to be goods and services for raising the foundational economic in lower northeastern region. The study
covered the province of Ubon Ratchathani, Sisaket, Yasothon and Amnatcharoen, Thailand. The
population target were the academics, the experts, the entrepreneurs, the business people, the local
scholars, the government officials involved from four provinces; they were selected by purposive
sampling for 40 persons. The data was analyzed by the content Analysis. The research results of
approach for transforming the Social and Cultural Capital to be goods and services for raising the
foundational economic in lower northeastern region found that; (1) the principle of transforming the
Social and Cultural Capital to be goods and services were; the Ownership establish (private sector
operations), the competition promoting, define the role of the state as just a supporter, not an operator,
and take "the identity" to create " the excellence products and services". (2) The process of
transforming the Social and Cultural Capital to be goods and services were; Finding the primary
responsible person, searching for the identity. Design the road map, establish the identity as the
excellent, the civil cooperation, the social media PR, the databased setting, the coaching leader, the
strategy management, and Knowledge management continually.