An Analysis Of Political Mobilization On Twitter Special Reference To 2019 Maharashtra And Haryana State Elections

Authors

  • Rahul Joshi, Dr. Manisha Rathaur

Abstract

Elections in India seem much like a festival and less like a life-changing event for millions of
people. Prime Minister Narendra Modi’s 2014 and 2019 Lok Sabha elections felt much like it. One can
agree to disagree that the massive wins have happened to alter the outlook of political communication in
India. One cannot deny that his success was led smartly drafted social media and traditional campaigns
that helped in garnering the attention of first-time voters and also the youth in BJP’s favour. Over the
years, social media has happened to play a significant role in forging politician’s impression, and their
roles towards the citizens of the country as these platforms allow politicians to disseminate and interact
with their supporters directly. As PM Modi and many others such as late politician Sushma Swaraj from
BJP upped their social media game, this somehow forced other leaders to reconsider their political
strategies and embrace social media platforms like Twitter for effective political communication.

Published

2020-11-01

Issue

Section

Articles