Relationship between service marketing and consumer perception: a case study conducted in a restaurant located in Huarmey, Peru

Authors

  • Jenny Graciela Sánchez-Morales, Víctor Hugo Fernández-Bedoya

Abstract

The objective of this study was to determine the relationship between service marketing and consumer perception in a well-known restaurant located in Huarmey, Peru. A study of quantitative approach, applied type, relational level, and non-experimental design with cross section was proposed. The study population was composed of 722 diners who entered the restaurant in the month of January 2020, the statistical sample was composed of 251 observations. The technique of the survey was used, and the questionnaires as instruments, which were submitted to the tests of confirmatory factorial analysis, validity and reliability. Results of normality (Kolmogorov-Smirnov) were obtained, determining a distribution of non-normal data; as for the inferential results, by means of the statistical test of Spearman's rho, it was possible to give validity to all the hypotheses raised by the investigators, fulfilling the objectives of the study.

Published

2020-11-01

Issue

Section

Articles