A Study On Factors Affecting Customer Perception Of Air Taxi Services In India

Abstract

- A constant growing population in most of the Indian metros has resulted in long-stagnant
traffic blocks in many parts of the cities during peak hours. People often complain about the time wasted
being stuck in traffic, which has opened up the scope for new faster alternative modes of transportation
in these urban areas. A newly proposed solution in many areas has been the use of air taxis for
transportation of both goods and passengers. Several companies are working on different approaches to
making use of these opportunities. No focused studies have been conducted so far in the Indian scenario
despite growing demand in this field for understanding the users' perceptions towards these new modes
of transport. The purpose of this research is to study the factors affecting the customer perception of air
taxi services in India. The research takes inputs from the previous studies in similar fields to select some
crucial factors and tries to establish an empirical relationship between customer willingness and the
selected proposed factors. Data was collected using an online survey. The collected data was
transformed or converted into a usable format. The hypothesis was developed and the model was tested
for validity, reliability, and also calculated the required correlation figures for these proposed variables.
A multiple logistic regression analysis was performed in RStudio to establish the relationship between
the proposed variables and to generate the empirical formula. In the data analysis part, the testing of the
hypothesis led to several findings and conclusions. The inferences made from the data after proper
analysis revealed the impact of the proposed factors like the price of journey, safety, quality, and time
saved on customer satisfaction from a potential user perspective. The results were summarized and
presented in tables. The limitations and future scope of the study were also looked upon while hoping
that the key takeaways from the study would further help in future studies and other applications in this
niche segment.