The Impact Of The Coronavirus Crisis On Consumer Buying Behavior: An Empirical Study Targeting Jordanian Middle Class Citizens

Authors

  • Nour Marwan Qtaishat

Abstract

The present study aimed to explore the impact of the Coronavirus crisis on consumer buying behavior. It targets the Jordanian middle class citizens. The researcher adopted a descriptive analytical approach. The sample consists from 400Jordanian middle class citizens. Questionnaire forms were distributed to those citizens via e-mail. It was found that the severity of the impact of the Coronavirus crisis on consumer buying behavior is high. It was found that there isn’t any significant difference between the respondents’ attitudes which be attributed to gender and occupation.  It was found that there is a significant difference between the respondents’ attitudes which be attributed to income. The latter difference is for the favor of the ones whose income is less than 1000 JDs. The researcher recommends promoting more awareness among Jordanians about the significance of taking preventive measures for preventing the spread of the Coronavirus.

Published

2020-12-01

Issue

Section

Articles