Users ‘attitude towards benefits of online shopping: a study on customers of Daraz and Food Panda

Abstract

This study aims to find out ‘users’ attitude towards benefits of online shopping & causes of
satisfaction and dissatisfaction. This study is descriptive in nature. Close ended questionnaire adopts with
this study. Users of Daraz and Food Panda are the subjects of this study. This study uses various methods
like; observation, survey and questionnaire. This study uses Five Point Likart scale to measure the attitude,
impact, and competitiveness, satisfaction of online shopping in Bangladesh. Frequency distribution, chi
square test, and nonparametric test are useful to compute the numeric value of attitude of online shopping of
respondents. Online shopping strongly and positively affects customers’ attitude because it is less expensive,
it saves time, it provides adequate information, it provides offer/discount, it is helpful for disabled and old
people, it ensures warranty and guaranty, it is easy purchase procedure, it is useful technique for traffic jam,
it lowers geographical limitations, it is easy to locate the product, it is open all the time, it is easy to deals,
bargains and coupons, it is useful technique for unique products, it is easy to choose and compare. However,
sometimes people are afraid of misuse of credit card. There is a problem of checking. Maximum respondents
moderately supported that it is required to online shopping sector development in Bangladesh. Most of the
respondents agree that it has positive impact in the economy of Bangladesh. Most of the respondents think
that online shopping is somewhat competitive in Bangladesh. Most of the respondents were neutral about the
level of satisfaction. The entire null hypotheses were rejected.