Research on Color Visual Effect of Commodity Advertising Design Based on Internet of Things Technology

Abstract

With the change of information technology era, many traditional fields, especially the cultural advertising industry, are affected by the environmental revolution. Cultural advertising industry urgently needs to be upgraded, in which advertising design can improve efficiency through information technology. Advertising color is the most attractive part of product advertisement and corporate image advertisement, because the most sensitive information symbol of human visual stimulation is color. The matching of advertising color design should have an inevitable connection with the inherent attributes of goods, form a distinct impression through color, and give full play to the prompt function of color on the value, function and characteristics of goods. Only when the commercial advertisement is based on the consumer's color demand and through the color visual effect, can it be further rationalized and humanized to create the color beauty of commercial advertisement. Based on the Internet of Things technology, this paper tries to find a way of color planning which is suitable for the current development of commercial advertising color design by analyzing the color characteristics and functionality of commercial advertising color.