Use of Marketing Methods in the Development of Strategies for Diversification of Agricultural Production in the Republic of Karakalpakstan

Abstract

The strategic management of agricultural enterprises is to create conditions and develop
mechanisms for the sustainable development of the enterprise, providing employment and income for the
rural population. Diversification strategies are an integral part of the enterprise’s corporate strategies,
namely, growth strategies that allow, firstly, to determine the direction of development of the enterprise in
accordance with market requirements, and secondly, the availability of its own resources and the
appropriateness of external acquisitions. The article analyzes the regional features of agricultural production
in the Republic of Karakalpakstan. The Republic of Karakalpakstan is divided into 4 conditional zones and
the current market conditions for agricultural products and food are also analyzed. The degree of saturation
of regional markets with agricultural products was studied. The country's self-sufficiency in main
agricultural products are determined. Based on the analysis, proposals and recommendations for the
development of each zone were developed. Scientific conclusions and practical recommendations on the
cultivation of agricultural products in the region, the provision of food to the population, increasing the
income of the rural population are given