A Leadership Model for Country Administration under Economic Crisis Situation and Crisis of Epidemics COVID-19

Abstract

The purpose of this article was to develop and propose a leadership model for country administration under economic crisis situation and crisis of epidemics COVID-19. Documentary research using crisis observation, news following, and documentary study were used for data collection. Qualitative data were analyzed using content analysis and induction analysis and was developed as a causal relationship model. Results showed that this leadership model for country administration under economic crisis situation and crisis of epidemics COVID-19 was developed to be appropriate with the current situation in Thailand. The developed model consisted of two exogenous latent variables namely 1) transformational leadership and 2) impact of epidemics COVID-19; and two endogenous latent variables namely 1) new public management, and 2) new normal management. New normal management under body of knowledge of new public management led to economic and social Sustainability, people happiness, balance of life and well-being, and the application of technology in management. This leadership model can be applied for the public administrators for the management under Economic Crisis Situation and Crisis of Epidemics COVID-19.