A Mindful Consumption towards Zero Waste Concepts

Abstract

The purpose of this article was to study mindful consumption towards zero waste concepts. Qualitative method with documentary study and area studies were used for data collection. The problems of overconsumption were studied and examine how mindful consumption can be applied as one of major paths towards zero waste goal in reducing waste, and explore how it can develop community health and bring sustainability to the community. Results showed that mindful consumption, when applied to an individual’s living, it can promote individuals’ quality of life and eradicating over-spending habits and uncontrolled debts. In a broader scheme, mindful consumption can also develop community health and contribute to sustainability as consumers will be more aware of environmental impact when making their decision on purchasing. To push the Zero Waste concepts in Thailand, consumers are required to change their behavior to make mindful choices. Thus, the benefits of mindful consumption led to mental clarity about what choices are best for oneself and the community.