Marketing 4.0: Impacts of Technological Developments on Marketing Activities

Authors

  • Mr. D. Krishnamoorthy, Ms. Sneha S. P., Mr. Immanuel

Abstract

By changing the habits and behaviours in the daily life of consumers, Technological developments are considered as innovation. Comparison of the production technology and the daily life of current and 1950’s can be noticed. Hence the combination or parallel mannerism in technology changes and marketing activities can be considered as Marketing 4.0. Therefore this paper deals with the literature study connecting with the changes in marketing activities because of the technological developments with explanation of each Marketing stages in all the industries, companies and in consumers. The four stages of Marketing activities namely Marketing 1.0, marketing 2.0, Marketing 3.0 and finally Marketing 4.0. The detailed explanations during all the stages and finally 4.0 are to be discussed. The technological developments regarding the transformation and changes in the marketing mix are investigated. Finally the comprehensive manner in having the relationship between the technology and marketing is being considered.

Published

2020-02-29

Issue

Section

Articles