The Leadership and Technology Acceptance perspective of Digital Transformation in Sri Lankan Hotels: A pilot study

Abstract

Digital disruptions are almost visible in every section of society, which poses the question of how
well a business or industry could blend in keeping the strategic competitiveness. These Digital Technologies
synchronize technologies and non-technological antecedents which demand to persist over adaptation
towards the new technologies, than merely adapting the technology element alone. Despite the interest and
involvement, many Digital Transformational activities do fail. Hence this study adapted Theories of the
Unified Theory of Acceptance and Use of Technology (UTAUT) and Technology-organizationenvironment
framework (TOE) to establish predictor behavior of extrinsic and intrinsic antecedents towards
the Technology acceptance of Digital Transformation together with the behavioral elements on behavioral
intention and behavioral expectation towards the use of the Digital technology. Parallel to the main Total
sample of 138 Star Rated hotels in Sri Lanka, a Pilot test was carried out to validate measurement. 38
responses received from an online questionnaire and Instrument validity was established by computing
Cronbach’s alpha. Latent variables that represent extrinsic and intrinsic predictors recorded an average
Cronbach alfa of (0.825) over 40 items along with mediating variables of Behavioral Intention (0.965) and
Behavioral Expectation (0.965). The total Questionnaire validates with Cronbach’s alpha (0.954) over 54
items thus validating to proceed with the main data collection.