The Role of Public Service Advertisements in Improving Decisions to Follow Health Protocol Compliance when Visiting Mall During Pandemic

Abstract

Bandung is a city that is famous for its creativity in various fields and is one of the big cities
in Indonesia which has many malls scattered all over the city. In the new normal phase,
which started around June 2020, several malls have been operating again with the
supervision of the Bandung City Trade and Industry Office (Disdagin). This supervision is
carried out to ensure that the mall has implemented the Health protocol during the current
pandemic. One of the efforts made to educate the public in the new normal phase is through
public service advertisements through electronic media and social media carried out by the
current government. This study took a sample of 110 respondents from the city of Bandung.
The results showed that 48.8% of public service advertisements affected people's decisions in
obeying the Health protocol when visiting the mall during the pandemic, while 52.2% were
influenced by other factors that were not tested in this study