Gautam Vasudev Menon: Traveller, Tourist and a Tour guide: A study on Travel reasons, Motives and Placement in his Films

Abstract

Many western literatures have studied the impact of films on travel motives, product
placement of countries in films such as Lord of the rings in New Zealand, Brave heart for scot land
and Vicky cristina Barcelona for Spain and many more. This paper tries to find out whether the films
Directed by Gautam vasudev menon over the year have created any impact on the minds of the
people. This paper tries to figure out the travel motives, of the director and its reflection on the films
that he has made using textual analysis method and an indepth interview method was used to
understand the audience perception from the songs which had travel placements as part of the story.
The result show that the director vision of storytelling and this visual literacy on creating traveloriented concepts was verified through participants answer. Director does create a world of
fascination for travel through his films and encourage people to be a traveler or a tourist through his
films.