Recapitulation Of Tribal Art Market Of Bastar Region And Its Predicaments .

Abstract

The Bastar art tribal artisans of Chhattisgarh are recognized for their excellence in craftsmanship, superiority of design and form and incomparable color patterns of these tribal craft works. The position of these artisans in very important for tremendous growth in this sector of handicrafts .  There are various segments of Bastar arts such as Sisal art , Dhokra Art , Wrought iron art etc. and these segments are pivotal and they provide employment to various artisans residing in semi urban and rural areas and plays important role in generating  considerable foreign exchange while safeguarding its cultural heritage. This segment suffers for not being organized also due to insufficient education and lack of exposure to the latest technologies , non appearance of market intelligence , lack of capital and deprived organizational structure. These tribal craftsmen are dependent on intermediaries for availability of raw materials and financial support for marketing of finished artifacts because of lack of education , unawareness and poverty. The victory of these tribal art works depends upon how well these tribal craftsmen can generate artifacts considering the consumer’s preferences and tastes. The first section of research paper gives a glance of the tribal art market of Bastar , the next section highlights the marketing practices of Bastar Art products, the section ahead focuses upon the product line of Bastar art products , the next two section focus upon extension in crafts and fixing the price of products , the next two sections detail about the place of distribution , promotion , advertising and the final section deals with the problems in marketing of these tribal craft works.