Determinants of Social Entrepreneurship among Women Micro-Entrepreneurs in Kerala

Abstract

The purpose of this study is to explore the various determinants of social entrepreneurship intention among women micro-entrepreneurs. The study uses exploratory research design to explore the various determinants of social entrepreneurship intention.   The research is based on field study, by administering a structured questionnaire. From the perspective of time horizon, a cross sectional survey was designed for the study. Survey method was used for collecting data from sample respondents.  Data source was women micro entrepreneurs in Kerala.The findings show that there is a strong correlation between the latent exogenous constructs social vision, sustainable values, social innovation orientation, entrepreneurial attitude and the latent endogenous construct social entrepreneurial intention among women micro entrepreneurs. Understanding the determinants of social entrepreneurship is practically important as it helps micro entrepreneurs to develop a social inclination. Identification of linkage between social entrepreneurial intention and its determinants allows micro entrepreneurs to understand the relevance of social vision, sustainable values, social innovation orientation, and entrepreneurial attitude in inculcating social entrepreneurial intention.

Keywords: Social entrepreneurial intention; social innovation orientation; entrepreneurial attitude; social vision, sustainable values