Agreement Of The Interests Of Green Tourism Business Participants In Sustainable Development

Authors

  • Iryna Koshkalda , Liudmyla Bezuhla , Halyna Аpelt , Olena Kovalova , Viktoriia Samsonova

Abstract

The effective management of the process of agreement of interests and
coordination of efforts of government agencies and representatives of the tourism business as
the main institutions of a market economy was found to ensure new trends in economic
development and achievement of certain strategic and tactical objectives in sustainable
development. The current situation in the field of co-agreement between the state and
representatives of the tourism sector is characterized by the recognition of the relevance of
stimulating cooperation, the emergence of successful regional models, and positive results of
public-private partnership by government agencies and entrepreneurs.
The Chinese experience in the use of international institutions in the practical
activities of ecotourism development in the country is analyzed and the possibilities of
adopting the main elements of the structural functioning of tourism in general for Ukraine in
terms of sustainable development are considered.
The article performs statistical analysis and forecasts of the main indicators of
economic entities in the field of ecotourism. Pearson, Spearman, and Fechner correlation
coefficients have been calculated to determine the correlation between revenues from tourism
services and operating costs of tourism entities (tour operators and travel agents) in the
region.
Agreed strategic directions for intensifying the development of ecotourism activities
in any region of the country are identified, including the creation of proper institutional
conditions and appropriate legal environment, which is to develop and adopt the Law of
Ukraine “On Rural Green Tourism”, the regional program for ecotourism development, amendments and additions to the Development Strategy for the period up to 2027 and the
Action Plan for its implementation in 2021-2023; economic support for the development of
ecotourism through public-private partnerships to attract private investment, crowdfunding,
preferential lending to homeowners to modernize homes, training, and advertising;
implementation of stimulating and encouraging mechanisms to ensure the functioning of
ecotourism infrastructure facilities; formation of an effective system of quality assurance of
ecotourism services to be based on the needs of the consumer, to guarantee basic standards,
and to include criteria for environmental protection. A set of mutually agreed barriers that
hinder the formation and development of regional ecotourism infrastructure in any territorial
unit of the country are identified. A regional model of mutually agreed elements of
ecotourism infrastructure is proposed, which implementation will increase the income of the
rural population, increase local budget revenues, reduce unemployment through additional
jobs, intensify the development of small businesses in rural areas, and public-private
partnerships in sustainable development.

Published

2020-12-01

Issue

Section

Articles