Research on Public Opinion-oriented Communication Control System Based on New Media Communication

Abstract

Under the new media environment, because of its unique communication characteristics, the
network public opinion is very powerful, which has both positive and negative effects. How to use new
media means to improve the effect of network public opinion control, restore the truth of events, and
generate correct public opinion guidance for the people has become the focus of current network public
opinion control work. New media communication is different from traditional media communication forms,
showing new features. Netizens can participate in the dissemination and comment of new media-related
information without real-name system, and spread the information through various channels. Once some bad
information enters the public emergency and ferments in the network environment, it will have a serious
negative impact on the public opinion. This paper starts from the problems existing in the control of network
public opinion of public emergencies under the new media environment, explores the new media
information dissemination mode and the formation reasons of network public opinion, and analyzes the key
points of public opinion control.