Research on the basic path of cultural tourism integration development in Anhui Province -- Based on the perspective of rural tourism

Abstract

Anhui Province abound with rural tourism resources. The development in this field has been significant since the thirteenth Five-Year Plan. To further promote the integration of cultural tourism, the development of rural tourism, etc. in the context of rural revitalization, and to meet the masses' expectation and needs for rural tourism, the paper analyzes the implications of development, the current situation, identified the problems, sorted through classic models, and put forward route advice, thus making a contribution to Anhui, in the integration of cultural tourism, in its development of rural tourism. Anhui abounds with cultural tourism resources, its cultural tourism industry has been developing rapidly in recent years. However, the cultural added value of the products is not high, the in-depth integration of cultural tourism is not sufficient, the overall image is not clear. To develop further, it must organically integrate fundamental ideas, management systems, resources and venues, product systems, space carriers, etc; explore the potential of regional culture; reform the ways cultural tourism integration products are presented; build high quality, unique, exquisite cultural tourism projects; form all-for-one, brand new business model of cultural tourism, and make cultural tourism industry a sustainable, strategic pillar industry.