Effect Of Green Marketing In Consumers’ Perspective

Abstract

The word of Green Marketing is the marketing of product that are environmentally safe and friendly. Marketing points out that attitude change happens because a person decides to purchase product and services. Green product can lead to intention of product about an object or an idea. This research paper attempts to examine the green marketing of Green Products Purchase by consumers perspective and its benefits analyzed. The study was conducted by taking 400 customers who are belonging to the study area and convenience sampling method was used in this study and also the surveying method used to collect the data. This study finding can effects of their green marketing of Green Products Purchase in consumers perspective from current scenario.