Research on Online Customer Expansion Strategy of Commercial Banks Based on Collaborative Recommendation Algorithm

Authors

  • Mengjuan Duan

Abstract

With the rapid development of information technology, all kinds of new economy, new investment and new consumption rise and emerge rapidly, which forces the economy and society to accelerate the digitalization process. Actively developing online customer expansion is an important link for commercial banks to maintain good competitiveness. Supply chain finance is a systematic credit financing for all member enterprises in the supply chain. How to ensure that commercial banks are not eliminated under the background of Internet finance requires relevant personnel to unite and make suggestions for the development of banks. Facing the comprehensive online customer behavior and the leading position of Internet finance companies in online financial services, the concept of online operation of commercial banks came into being. This paper analyzes the current situation of Internet finance in China, studies the development demands of online supply chain finance of commercial banks, and puts forward suggestions for online customer expansion and development of banks based on collaborative recommendation algorithm, hoping to provide a new direction for online customer expansion and development of banks.

Published

2020-12-31

Issue

Section

Articles