The Challenges of Organizational Communication in the Digital Era

Abstract

—Communication is considered to be the same in every respect, even though it is different,
especially in the business world in the digital age. The purpose of this research is to identify patterns of
digital diera communication with library research methods on responsible sources. Shows research results
the challenges of digital communication in the corporate world are strongly influenced by responsive and
effective management in managing commercial languages and still maintaining attitudes and communication
styles that are not monotonous with the principle of humanity in maintaining empathy and cooperation.
Equalitarian communication styles are most effective two-way communication both verbal and written in a
way that is not open. freedom of expression of ideas to agreement and understanding, but the risk is to work
more to accommodate the messages and advice of consumers for business development. Effective
communication by promoting ethics and following market trends.