Quality of Indian E Banking Services on User’s Satisfaction

Abstract

The aim of the study was to investigate the effect of quality of E banking services on users’ level of satisfactions. The required data were collected from the e banking users with the use of survey questionnaires, administered to bank clients, in Tamil Nadu. The Structural Equation Model was used for testing the data. The results of the study indicated that service quality dimensions like reliability, efficiency, responsiveness and safety, did have a positive impact on users satisfaction and reliability had exercised the strongest impact on users, satisfaction. Hence the study suggests that banks should provide more quality e banking services, in order to increase their customer level of satisfaction.