A Study on Consumer Buying Behaviour on Apparels in Chennai

Abstract

Apparel industry should continue its innovation and capability to be competitive and profitable. In present scenario, it is becoming highly competitive and difficult to please customers and their tastes and preferences. Apparel industry across the world are bringing great change to attract high end customers by considering quality, style, dress design, fabric and fibre especially organic in nature by considering modern trends. Consumer behaviour is the study which brings new products and services to the market and also do rectify the mistakes of existing product. This study analyse the buying process of purchasing, it has to consider so many things. The main aim of this research is to know the difference between demographic variables of the respondents and their intention to buy article done on consumer buying behaviour on apparels. The data has collected 50 samples and the tool that has been used is ANOVA to measure variables.