Urban Tourism Master Development Plan for the City of Ilagan, Isabela Province Philippines

Abstract

— A lot of cities made urban tourism as their major industry in boosting economic growth and
involving urban regeneration projects that enhanced the physical, cultural, social, and environmental and
heritage richness of their place. With the fast urbanization of the City of Ilagan, Isabela, urban tourism is one
of the vital focuses on the development that created a sense of pride and identity for the city. At present,
Isabela Province is being left behind by its neighboring provinces like Ilocos and most of the tourists are not
yet familiar with the place. Through urban tourism, the needs of the city had been re-imagined to make it
more innovative and reliable in terms of adequacy of facilities, appropriateness of tourist attractions,
effectiveness of amenities, and accessibility of tourist spots. This also improved and maximized all tourism
potentials and discovered new tourism experience by means of having an in-depth planning study and
providing long-term urban design solutions for sustainable development. The study revealed that most of the
respondents are in favor of upgrading the tourism facilities of Ilagan, Isabela. As a result, the urban tourism
master development plan for the city of Ilagan made Ilagan one of the premier tourist destinations in
Northern Luzon.
Keywords--- U