The Approach for Transforming the Social and Cultural Capital to be Goods and Services for Raising the Foundational Economic in Lower Northeastern Region: Ubon Ratchathani, Sisaket, Yasothon and Amnatcharoen, Thailand

Abstract

This research aimed to study the approach for transforming the Social and Cultural Capital to be goods and services for raising the foundational economic in lower northeastern region. The study covered the province of Ubon Ratchathani, Sisaket, Yasothon and Amnatcharoen, Thailand. The population target were the academics, the experts, the entrepreneurs, the business people, the local scholars, the government officials involved from four provinces; they were selected by purposive sampling for 40 persons. The data was analyzed by the content Analysis. The research results ofapproach for transforming the Social and Cultural Capital to be goods and services for raising the foundational economic in lower northeastern region found that; (1) the principle of transforming the Social and Cultural Capital to be goods and services were; the Ownership establish (private sector operations),the competition promoting, define the role of the state as just a supporter, not an operator, andtake"the identity" to create " the excellence products and services". (2) The process of transforming the Social and Cultural Capital to be goods and services were; Finding the primary responsible person, searching for the identity. Design the road map, establish the identity as the excellent, the civil cooperation, the social media PR, the databased setting,the coaching leader, the strategy management, and Knowledge management continually.