The Effect of Social Media on the Social Relationship Ties Among Faculty and Non-Teaching Staff Members of Isabela State University Roxas Campus

Abstract

Teaching and school-related works are high-stress professions where it’s very important to have a good relationship with coworkers which leads to a more productive and collaborative atmosphere hence it is also good everyone’s psyche. Today’s world social media plays a vital role in connecting everyone’s life, and relationship through online communication, postings, and reactions. A descriptive normative survey method was undergone in data gathering procedures such as observation, survey questionnaires, and interviews. This study focuses on the identification of the participant's age demographic profile and common active social media platforms used by the faculty and non-teaching staff in participating group discussion or interaction, determination of the level of awareness on the use of emoticons, common social media terminologies on social media across demographic groups, social media ethical practices and its implications towards their social relations. The participants were 70 Faculty and 57 Non-teaching staff members who are commonly working at one campus with three different sites and locations and evaluated thru 5 point Likert Scale. Most of the participant’s belongs to the generations which are familiar on the use of computers and android cellphones where social media is easily accessible; Facebook is revealed to be the most familiar social media flat form for postings and sharing of both pictures and movies purposely for collecting social reactions while Messenger was used as communication media both for private and group communications. However, communication barriers are established among faculty and non-teaching staff members on the use of social terminologies and emoticons across demographical groups but generally social media has a positive effect on social relations.