A Fashion Sustainable Approach: from the Perspective of Consumption Demand

Authors

  • Xiaofen Chen , Hongkun Dong

Abstract

Global communities try to explore the possible sustainable development ways of the textile and
garment industry and get environmental pollution solutions. This paper aims to examine and discuss the
sustainable development of fashion from the perspective of consumer demands. It adopts a qualitative
method together with a quantitative to analyze consumer behavior and consumer's ecological environment
consciousness. By conducting a questionnaire survey and data comparison analysis of 530 consumers, the
result reveals that improving the quality and durability of clothing are effective ways to fashion sustainable
development. It also puts forward to change the concept of consumption and presents the ways of
improvements in the durability and quality of clothing.

Published

2020-03-31

Issue

Section

Articles