Visual Identity Design of Babakaran Satay House Bandung, Indonesia
Abstract
Babakaran Satay House is a satay house that sells a variety of satay-like dishes which are
made by grilling, which is located in Bandung, Indonesia. This Babakaran Satay House has a
unique logo, but when viewed visually, the logo is contrary to the company's theme, which
carries the word "babakaran" which means burning while camping. To redesign the
Babakaran Satay House logo, as an effort to increase brand awareness, the method used in
this study is a qualitative research method. It is hoped that with a qualitative method, this
research can produce descriptive data, such as interviews, field notes, pictures, etc. The
process of redesigning the babakaran logo is carried out through the observation stage which
includes the location of the object of research, the object's competitor, the object's
philosophy, the cuisine menu, and the activities carried out by the Babakaran Satay House. In
addition, interviews were also conducted with the owner as well as the graphic designer who
designed the original logo of Satay house Babakaran. The logo redesign was carried out by
displaying a simple, minimalist impression, and having a meaning that contains good hopes
for the company. The logo visualization is designed using flexible design elements, with
reference to the philosophy of the word "Babakaran" which is symbolized by the activity of a
camp fire when camping while making grilled food. It can be concluded that the design of
this new logo is closer to the company theme, both conceptually and visually. In addition, it
is also hoped that the design of this new logo can be easier to implement in various corporate
publications, so that it can help the promotion process to the community in the city of
Bandung, Indonesia.