The Influence of External Environmental Forces and Company Resources on Company Performance with Competitive Strategy as an Intervening Variable on Non-Machine Weaving Equipment Industry (ATBM) in West Java

Abstract

It is hoped that the continuity of the textile and textile product (TPT) industry in Indonesia
will be able to increase the performance of national exports in order to bring in more foreign
exchange exports than previous years. According to data from the Indonesian Ministry of
Industry in 2019, the important role of the textile industry is that the textile industry is able to
absorb more than 13% of the total manufacturing workforce in Indonesia and generate huge
foreign exchange. However, Indonesia is not in the top 10 textile exporters in the world, in
fact, Indonesia is actually one of the largest textile importers in the world. Even though
Indonesia has more potential to develop the textile industry than other countries. The purpose
of this study was to determine The Influence of External Environmental Forces and Company
Resources on Company Performance with Competitive Strategy as an Intervening Variable in
the Non-Machine Weaving Equipment Industry (ATBM) in West Java. This study uses Mix
Methods Research (MMR) with an explanatory design strategy and the method used is
Partial Least Square (PLS). The population in this study was the entire ATBM woven fabric
industry in West Java with a population of 30 (DEPRIN data of West Java Province 2019).
Data collection was done by means of questionnaires, observation, and literature study. The
results of the research hypothesis are both Company Resources and Competitive Strategy has
a significant positive influence on Company Performance whereas External Environmental
Forces has an insignificant positive influence on Company Performance.