A Study on the Perception of Medical Representatives Towards Promotional Tools of Selected Generic Medicine Manufacturing Companies in Madhya Pradesh

Abstract

Health care has emerged as largest developing sector over the years. Madhya Pradesh is home to 73.34 million people. The state of is totally land locked and has high density of low income and tribal population. For a very long period of time in history that state witnessed seriously stressful economic conditions and was listed amongst top non performing states. The state’s socio-cultural and economic environments are not conducive enough to indicate high propensity of ethical drug consumption. In last decade even though the state has recovered out of the poor economic condition but still the various macroeconomic indicators do not suggest ability of the commoners to afford branded ethical drugs. The state government has come up with medium term healthcare strategies in order to improve the healthcare condition is the state. Taking the lead and understanding the gravity of the situation the state government is conducive to the idea of the usage and promotion of generic drugs. Madhya Pradesh health sector is a budding and vibrant untapped market when compared to other states. The government is also keen to encourage the private manufactures of the drugs to set up their units so that the commoners may get quality medicines and employment opportunities. State of Madhya Pradesh have basic infrastructure, which attracted multinational pharmaceutical companies to setup pharmaceutical business in Madhya Pradesh.