Study on Evaluation Model of Market Potential of Cultural Tourism Resources

Abstract

This paper takes cultural tourism resources as the research object, and analyzes the factors influencing the development potential of cultural tourism resources on the basis of distinguishing cultural resources and cultural tourism resources, and constructs an index system for the evaluation of cultural tourism resources potential, and establishes the market potential of cultural tourism resources. In the evaluation model, the model design considers factors such as the value of resource elements, resource influence, resource carrying capacity, and market demand. The market potential evaluation model of cultural tourism resources studied in this paper has certain guiding value for tourism practice.