Art Practice of Big Data Combined with Visual Communication Design

Abstract

The core of visual communication is to achieve information transmission and produce value through creative and visual presentation of information. In this paper, the Internet, big data, design management, creativity, market economics and other research methods are combined to study the operation of each link in the process of visual communication and the cooperation logic between them. Based on the theory, this paper forms a visual chart, which has guiding value for practice. Under the background of modern and open commercial society, this paper provides countermeasures and ideas for the construction and improvement of visual communication logic system in graphic design industry. At the same time, from the perspective of Internet big data, this paper discusses how to introduce big data thinking into visual communication on the basis of existing operation logic. The experimental results show that the results of this paper have a certain reference value for the art practice research of big data combined with visual communication design.