Network Media Literacy Based on User Preference Analysis

Abstract

With the development of Internet, a variety of new network media have a profound impact on users' learning and life style, thinking mode, values and so on. This study explores the relationship between users' Internet use preference and media literacy through a questionnaire survey. The results show that: media culture skills and media learning attitude have a significant impact on online learning; online entertainment, media cultural skills and media security awareness have a significant impact on online entertainment; media cultural skills variables have a significant impact on online social networking; media cultural skills, media cultural awareness and media learning attitude have a significant impact on online payment. The results show that: the individual differences of users' network use preferences are large, and the media literacy level of users is generally low; the development level of media literacy of users with different network use preferences is different, at the same time, the user's media literacy level also affects their network use preference.