Digital Platform of Photography Business Innovation to Support Tourism Sector

Abstract

Photography is part of people’s lifestyles nowadays. The photography business is closely related to the tourism business. But there is no digital platform that offers photography services in Indonesia. Photography business innovation was created as a digital platform solution that can be used by photographers to find work and consumers to look for photography services. The study was conducted to determine consumer problems, to identify appropriate solutions, and to formulate business model innovations that are appropriate for customers and markets. The method used is descriptive qualitative with a customer discovery approach, prototyping, and business model innovation canvas. The results of testing the problem show the difficulty of the photographer in getting customers and the difficulty of consumers in finding perfect photographers. The solution offered is the digital platform application and the features in it. Based on the customer test, the solution offered is accepted by the respondent so that it becomes a solution for the research respondents. The verified photography business model innovation is based on three aspects: product compatibility with the market, customer segments, and how to achieve it, and how companies make money.