An Advertising Effort To Boost Sales - Consumer Product Retargeting

Abstract

Online Business is the buzz of the world business scenario. In online scenario, the
customers have more options to look into compare and assess before actually buying. And if the
product is of higher value then this comparing business will be even more. Once the customer has
visited a particular website and have not purchased the product, then once the customer revisits the
page, then proper targeting that customer in such a way that the customer buys that particular brand is
called as retargeting.
It is defined as “Retargeting is the tactic of advertising to lapsed users who already have installed an
app well after the conversion takes place. Also known as remarketing, this technique is popular
because a user's previous intent often makes them more likely to convert than new users.”
In this paper attempt have been made to collect data on the concept of product retargeting and assess
the influence of the same in conversion rate of the business. The research design used in this paper is
Descriptive Research. Primary data collection would be used in this regard to come to a conclusion.
Output will likely measure how the consumer product retargeting influences the advertising effort in
boosting the sales of the product