Factors Affecting Consumers Towards Impulse Buying In Indian Retail Stores

Abstract

Impulse buying is the activity when a consumer purchases goods instinctively in an unplanned manner. This capricious conduct can be attributed to several reasons. This research paper aims to find a correlation between these factors that influence the impulse buying of retail shoppers and uncover that which factor plays a significant role in the decision-making of the consumers to make them buy the product.