Reform and Innovation of New Media Development Mode based on Internet Technology

Abstract

Under the new media environment, the traditional media challenges the emerging digital media. In order to better meet the audience's personalized and diversified information needs, traditional media need to cross the gap between the old and new media, cross media operation and development. Through the multi-channel cooperation with Internet and mobile communication internet and other digital media, we can promote the resource sharing of content information, audience resources and communication channels between traditional media and network media, and achieve multi-win through mutual penetration and integration. Based on Internet technology, this paper studies and explores the profit model of new media. The research is helpful to guide the traditional publishing industry to move towards the digital direction under the new media environment, and to find the profit channels suitable for their own development. The experimental results show that the method can improve the communication efficiency and effectiveness of traditional media. This method provides a certain reference for the innovation research of new media development mode based on Internet technology.