‘Indian Agri Business Digital Transformation-Social Innovations to Improve Indian Farmers Income’

Authors

  • Vikram Hande

Abstract

The goal of this research paper is to present the scope of digital transformation required in traditional agribusiness models to improve Indian farmers income. Digital Transformation approach used to enhance the use of technology in agricultural services that will change the business to a more agile, implement innovations to enhance customer experience.  Agribusiness stake holders are worried as anxieties in this sector continue to grow. It is creating supply chain interruptions, markets and prices of farm fresh products and causing significant impact on Indian farmers income. Researcher has used design thinking approach to led digital transformation for agribusiness.  This includes examining Key elements for digital transformation to develop model and create value.   This research will helpful for small farmers, traders, supply chain, logistic service providers and policy makers to understand opportunities and challenges to implement change.

Published

2020-12-01

Issue

Section

Articles