Study on the Countermeasures of Credit Reference Development under the Background of Internet Finance

Abstract

With the rapid development of internet finance in recent years, two development models have
been derived within the financial ecosystem, the financial orientation of internet enterprises and the Internetbased development of financial enterprises. Compared with the rapid development of the whole financial
industry, the reform and development of credit reference system in China is obviously lagging behind, and
the resulting regulatory problems and potential risks need to be solved urgently. During the current
sustainable development of Internet finance, a favorable and healthy environment is particularly important.
With a series of failures of peer-to-peer lending institutions in recent years, it also revealed the regulatory
measures of Internet finance are not mature, comprehensive and effective, that the industry is in urgent need
of the establishment and improvement of a credit reference system.