Creative Business E-Commerce Performance Measurement During Pandemic COVID-19 in Indonesia

Authors

  • Ivan Triyogo Priambodo*, Sasmoko, Sri Bramantoro Abdinagoro, Agustinus Bandur

Abstract

E-Commerce have been one of the main business channels especially during the COVID-19 pandemic period. Indonesia Creative Business have adapted toward changes and enter the world of online business. Nevertheless, there were no checkpoint and review related with their E-Commerce performance. Balanced Scorecard are widely used to measure performance in business environment. This paper attempting to use four perspectives of Balanced Scorecard which are Customer, Internal Process, Learning and Growth, and Financial to measure the focus and relevance its use in Indonesia Creative Industries, especially during COVID-19 period with more focus towards E-Commerce. Through quantitative approaches using questionnaires which held at various cities which represent Creative Business at Indonesia, the finding suggests that not all indicators are relevant towards Creative Business characteristics and environment. Furthermore, Learning and Growth perspectives were considered as not relevant towards 3 other perspectives to review E-Commerce Performance at Creative Business in Indonesia which may advise business owner to switch their resources and focus towards other elements.

Published

2020-12-04

Issue

Section

Articles