The Magnification of Mainstream Media of Viral Video : A Theory Validation


  • Dr. Mark N. Abadiano, Dr. Filomena T. Dayagbil, Dr. Danilo B. Pulma, Alan Reynaldo E. Mabitad


This paper has the aim to validate if the magnification of mainstream media such as TV, Print, and Radio helps Social Media Post to become viral. It will also give us a glimpse about the Gensan Brothers of General Santos City journey to the Hollywood through Ellen DeGeneres Show. This study utilized the Data Mining strategy found in the web-based media YouTube video of the viral video of Gensan Kid, cousin singing Dance with my dad certain timeframe to analyze the quantity of perspectives in Youtube before Gensan Kid was visitor on Ellen and After they guested, number of remarks, likes, loathes and shared where likewise information mined. Information on the traditional press both neighborhood and worldwide TVs, radio and print were additionally being introduced in the investigation.