Analysis of the Influence of Film Factors on Audience Decision-making

Authors

  • Chen Dan

Abstract

The film, as a unique cultural commodity, occupies an important position in the modern cultural industry. Film consumption has become a habit for consumers, especially young consumers. In previous studies, few systematic research theories have been considered from the perspective of consumer decision-making. Based on the determination of the target population in this stage, and this basis, the keywords of the population were extracted and simplified to obtain the keywords. Then the weight was obtained by grey relation analysis (GRA) to determine the factors in the process of watching the film. According to grey relation analysis, the audience's main factors are film rating, film origin, film star, film type, film ticket price, box office and so on. Besides, in the interview process found that women's demand for film viewing is greater than that of men. This research hopes to study the elements of young people watching the film. Provide reference value and significance for future film distributors.

Published

2020-04-30

Issue

Section

Articles